Friday 1 March 2013

Evaluation: Question 2 - How effective is the combination of your main product and ancillary tasks?

This in an video that I made on iMovie talking about how my three media products effectively work together to promote the same film and what similarities can be seen across all three of them.


In the video I talked about:

Colours and lighting: On the trailer we used lots of dark shots and low key lighting especially for the establishing shot and beginning scenes. This dark colour and lighting can also be seen in the poster through the little lighting used on the photo and the blue tinge across the poster and also this can be seen on the magazine in the corners of the image to show the dark thriller feel.

Fonts: In the trailer, poster and magazine I used a white font in all three of them. Also the title on all three media products is written in CAPITALS  As well as this on the poster and teaser trailer the same steeltongs section was used. Also on the magazine and poster the 'Impact' font is used for some of the text.

Mise-en-scene: On the trailer we used some blue objects in the bathroom scene and this colour is also shown on the poster through the blue tint and also in the corners of the magazine. Also the photos used in the trailer can also be seen in the poster inside the font used for the title

Cinematography and shot types: The shots types used on the trailer is similar to the one used on the poster as they both show close up shots of the main character. Also the shot types used in the trailer match the main image on the magazine as both used medium long shots as well.

Representation of characters: There is lots of ambiguity surrounding the hero/villain and this is shown in the teaser trailer, the film poster and the film magazine. Also the representation of the victim is consistent throughout as the victim is a female (girl) as seen in  the trailer and the poster.

Binary opposites: The hero/villain, good/ bad character types in the trailer are the same in each of the media products. The hero is dan. The villain could also possibly be dan and the good character is clearly the innocent girl Faith.

Narrative and genre: The plotline of the film about a guy who has problems with his memory is seen in the film trailer, film poster and film magazine. Also the thriller genre can clear be seen in all three media products.

Location: The location of the street can be seen from the image on the film magazine and on the filming used on the teaser trailer. However the location is not seen on the poster.

Target audience: The target audience for our film is a 15 as seen on the film poster. However this is not shown on the trailer or magazine.



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